Weekly · AI for Service Businesses
Engineering automated systems for leads, ops & sales.
Weekly insights on AI agents, systems and strategies built to get you more leads, close more jobs and cut admin hours — saving 20+ hours a week.
Nicholaus Weekly
Every Thursday
How one plumber cut ad spend by 60% with AI
The exact Google Ads structure, an AI chatbot walkthrough, and why most contractor sites don't convert...
// AI follow-up sequence
agent.onNewLead((lead) => {
send.sms(lead, templates.intro)
schedule.followUp(lead, "24h")
})
Deep dives, not surface-level takes.
AI Agents
Building, deploying, and scaling autonomous agents that handle real work.
Paid Ads
Google Ads, retargeting, and programmatic campaigns that print leads.
Growth Systems
Funnels, landing pages, and conversion optimization end to end.
Operations
CRM automation, scheduling, invoicing — the backend that makes you faster.
Data & Analytics
Dashboards, attribution, and reporting that actually tell you what's working.
Outreach
Email sequences, SMS campaigns, and AI-powered follow-up systems.
Sales
Pipeline automation, lead scoring, and AI sales assistants.
AI Strategy
What to automate, when, and how — roadmaps that don't collect dust.
Video 1 of 3
Campaign Structure
The exact account setup that reduces wasted spend from day one.
Video 2 of 3
Targeting & Keywords
How to find the buyers — not the browsers — in your service area.
Video 3 of 3
Ads That Convert
Writing ad copy that gets clicks from people ready to book.
Google Ads for Contractors — The 3-Part Setup Guide
Three short videos that walk through the exact Google Ads structure, targeting, and ad copy that's working for service businesses right now. No theory — just the setup.
- 1Campaign Structure — The exact account setup that reduces wasted spend from day one.
- 2Targeting & Keywords — How to find the buyers — not the browsers — in your service area.
- 3Ads That Convert — Writing ad copy that gets clicks from people ready to book.
Free. No spam. Instant access.
Watch the intro
2 minutes
Not another agency. A systems architect who builds what works.
AI agents, ad systems, CRM automation, and operational workflows — designed, built, and deployed for businesses that want to scale without scaling headcount.
See exactly where your ad budget is going.
A sample of what the full audit delivers — 47 data points across 6 categories.
Google Ads
12-page analysis
What you get
Delivered in 5 business days. Money-back guarantee.
Photo coming soon
Building systems that run businesses — so the owners don't have to.
Nicholaus started as a weekly email to a handful of contractor friends who kept asking: “How do I get more leads without hiring more people?”
Now it's a newsletter, a consulting practice, and a growing library of playbooks on using AI and automation to run a tighter, more profitable business.
The focus: AI agents, paid ads, sales automation, and operations — for people who build things for a living.
Every piece connected. Nothing leaking.
Leads/mo
340
+180%
Booked/mo
85
+220%
Closed/mo
47
+310%
Revenue/mo
$28K+
+275%
A complete funnel blueprint built for your business.
The next one drops Thursday.
Strategies that are moving the needle — straight to your inbox.
Free. No spam. Unsubscribe anytime.