LinkedIn · Paid + Outbound

LinkedIn paid + outbound, orchestrated as one motion.

Sponsored content and outbound sequencing on a single agent stack. Profile views, connection waves, voice notes, and paid retargeting — sequenced so a prospect sees you everywhere at once and books on the first touch that lands.

Nicholaus
NPipeline · liveExample
2m ago
Meetings · 7d↑ Rising
14
Reply rate↑ Rising
18%
Pipeline coverage847 in motion · 38 booked
MeetingRepliedEngagedIn cadence
Reply queue · auto-routed live
  • BK

    Beth K.

    CRO · SaaS

    Hot2m
  • ML

    Marcus L.

    Founder · Fintech

    Warm8m
  • PS

    Priya S.

    COO · Healthtech

    Warm14m
Sponsored Content ManagementConversation Ad SequencingLead Gen Form OptimizationConnection Request WavesVoice Note PersonalizationSales Navigator TargetingMulti-touch CadenceReply DetectionICP Audience BuilderLookalike ExpansionProfile View Warm-upLiquid PersonalizationCPM Bid TuningEngagement LadderInbox RoutingHeadline A/B TestingPipeline SyncAccount-Based PlaysSponsored Content ManagementConversation Ad SequencingLead Gen Form OptimizationConnection Request WavesVoice Note PersonalizationSales Navigator TargetingMulti-touch CadenceReply DetectionICP Audience BuilderLookalike ExpansionProfile View Warm-upLiquid PersonalizationCPM Bid TuningEngagement LadderInbox RoutingHeadline A/B TestingPipeline SyncAccount-Based PlaysSponsored Content ManagementConversation Ad SequencingLead Gen Form OptimizationConnection Request WavesVoice Note PersonalizationSales Navigator TargetingMulti-touch CadenceReply DetectionICP Audience BuilderLookalike ExpansionProfile View Warm-upLiquid PersonalizationCPM Bid TuningEngagement LadderInbox RoutingHeadline A/B TestingPipeline SyncAccount-Based Plays
30-second demo

Watch a prospect get booked.

From profile view to voice note to meeting — every touch the agents make, end to end.

LinkedIn · Live demo0:30
Live Ops

Paid and outbound, one console.

Sponsored content, sequences, and replies — the agents work from this view, you watch it run.

N
LINKEDIN OPERATIONSExample view
Live when connectedToday

ACTIVE MOTIONS

5 of 7
Paid

Sponsored · Founders ICP

CPM $48 · CTR 1.8% · Lead 9.4%

Paid

Conversation Ad · CFOs

CPM $32 · CTR 3.2% · Lead 14.1%

OB

Outbound · SaaS Series B

Booked 6

OB

Outbound · Agency ops

Replies 24

Paid

Sponsored · Retargeting

CPM $21 · CTR 2.4% · Lead 7.8%

OUTBOUND FUNNEL · LAST 24H

auto
step 1

View profile

92%
step 2

Connect + note

41%
step 3

First message

28%
step 4

Voice note

19%
step 5

Email fallback

12%
outcome

Booked meeting

5%

REPLY QUEUE

routed
Hot

Beth K. · CFO

Warm

Marcus L. · Founder

Cool

Priya S. · COO

Hot

Dan G. · VP Sales

Cold

Lila R. · Ops

Touches · Today

Pacing

On schedule

Replies · Today

Routed

Hot queue rising

Meetings · 7-day

On target

Above goal

Anomalies open

1

Reply rate dip · sequence B

Agentic infrastructure

Six automation sequences. One orchestrated agent stack.

Meeting-first by design. Every agent reports what it sent, who replied, and what got booked.

Connection waves

ICP-filtered connection requests with first-line personalization. Warmed by profile views beforehand. Pauses on reply, resumes on silence.

Founders · seed→series B
↑ 42%
VPs of Sales · 50–200hc
↑ 28%
Heads of Ops · agency
↑ 36%
Generic SDR list

Multi-touch sequences

Profile view → connect → message → voice note → email fallback. Cadence tunes itself to each prospect's response signal.

step 1View profile · Day 0
step 2Connect + note · Day 2
step 3Voice note · Day 5
step 4Email fallback · Day 9

Voice + media personalization

Dynamic voice notes and personalized video thumbnails generated per prospect. Name, company, and pain-point baked into every touch.

Voice · 18sPersonalized
00:1200:18

Paid ad management

Sponsored Content, Conversation Ads, and Lead Gen Forms tuned daily. Same ICP retargeted across paid + outbound for compounding lift.

Sponsored ABaseline
Sponsored B↑ Winner

Audience enrichment

Sales Navigator searches converted into clean target lists. Title, headcount, vertical, geo, and tech-stack signals filtered automatically.

ICP Match2,148 · 312
Title · seniority match
Company size · 50–500hc
Vertical · B2B SaaS
Geo · NA + EU

Reply routing + CRM sync

Replies classified as hot/warm/cool. Hot ones routed to your inbox with context. Every touch and reply logged to your CRM.

REPLYBeth K. · "Send a calendar"
ClassifiedHotCRM · routed
The pipeline

From ICP to booked, in five stages.

Every decision-maker moves through the same pipeline — sourced from Sales Navigator, touched across paid + outbound, routed the moment they reply.

Stage 1

Sourced

2,400

ICP-matched accounts

AM

Founder · SaaS · Series B

Identified

JK

CRO · Healthtech

Identified

RL

VP Sales · DevTools

Identified

SN

Head of Growth · Fintech

Queued

BD

CMO · MarTech

Identified

Stage 2

↓ 35%

Targeted

847

Decision-makers prioritized

MK

Founder · B2B SaaS

Profile viewed

TR

CRO · Enterprise SaaS

Profile viewed

EL

VP Sales · Logistics

Connecting

PS

Head of Sales · AI

Profile viewed

Stage 3

↓ 49%

Engaged

412

Touches landed

JD

Founder · Fintech

Note sent

VW

VP Sales · SaaS

Voice note

KP

CRO · Healthtech

Connected

Stage 4

↓ 24%

Replied

98

Real conversations

BL

Founder · Cyber · Series A

Hot reply

TC

CRO · DevTools

Routing…

AH

VP Growth · EdTech

Warm reply

Stage 5

↓ 39%

Meeting

38

Calendars confirmed

MK

Founder · Series B SaaS

Tue 2:30 PM

EN

CRO · Public SaaS

Wed 11:00 AM

Illustrative pipeline · counts and stage conversion rates vary by ICP, offer, and motion maturity.

Inside the data pipeline

Signals in. Meetings out.

Sales Navigator searches, funding alerts, intent signals — flowed through seven agentic stages and out as booked meetings.

Input signals · always-on
Sales Navigator searchFunding rounds · CrunchbaseIntent signals · BomboraJob change alerts
01Filter

ICP match — title, headcount, vertical, geo

≈30% pass
02Enrich

Profile + tech stack + recent activity + decision authority

03Score

Priority A / B / C by signal density and timing

04Sequence

Cadence assigned — connect → voice → email fallback

05Touch

Multi-channel deployment — paid retargeting layered on

≈49% engage
06Classify

Reply tone scored — hot · warm · cool · disqualify

≈24% reply
07Route

Hot → inbox · Warm → nurture · Cool → re-sequence

Output

Meeting booked

Calendar drop · CRM sync · owner notified

38

This month

Stage conversion rates and outputs are illustrative — actual results vary by ICP, vertical, and offer.

Pricing

Three ways to start on LinkedIn.

One-time fees. No retainers. Upgrade when you're ready.

Audit

Diagnose the motion. Map the ICP.

$4,000

one-time

5-day turnaround

  • Profile, page, and Sponsored Content audit
  • Sales Navigator + ICP targeting analysis
  • Outbound copy + sequence teardown
  • Reply-rate + CPL benchmark vs. category
  • 30-day implementation roadmap + recorded walkthrough
Book the audit
Most popular

Managed

Paid + outbound, run end to end.

$12,000

one-time

Live in 14 days

  • Everything in Audit
  • Multi-agent paid + outbound system deployed
  • Connection waves + voice + email fallback sequences
  • Live ops dashboard + weekly executive report
  • Reply routing + CRM sync
  • Full operator training library
Start the build

Multi-channel

Add Google Ads + email outbound on the same stack.

$24,000

one-time

Live in 30 days

  • Everything in Managed
  • Google Ads automation stack
  • Cold email sequences + deliverability tuning
  • Cross-channel attribution + budget allocation
  • Executive command center + ops dashboards
Talk to me

All builds include source code, full account access, documentation, and operator training. One-time fee — you own everything.

Audit my LinkedIn motion.

Send your Sales Navigator + ad account access (read-only is fine). I'll walk you through where touches are leaking, what the agents would fix first, and what 90 days looks like.

Direct to Nicholaus · Reply within one business day